The Best-Selling Stationery of 2025: Nine Products Readers Kept Coming Back To

Introduction

Some stationery products earn their popularity without any help at all. These nine items topped the bestseller lists in 2025 simply because they do what they promise, look good doing it, and fit naturally into study notes, planners, and journaling routines. If you are new to this world, this list is a solid starting point; if you have been collecting for years, you probably already own at least one of them.

Zebra Mildliner

The Zebra Mildliner barely needs an introduction if you are into stationery, but for newcomers it is simply the most popular highlighter around. It is double-sided, with a chisel tip on one end and a bullet tip on the other, and comes in a gorgeous array of colors that sets it apart from ordinary highlighters. The newer Calm color set won people over with chic muted hues that stand out without overwhelming your eyes.

Zebra Kirarich

Another bestselling highlighter, the Zebra Kirarich dispenses stunning shimmery ink infused with silver glitter and pulverized glass. Limited edition releases have been quick to sell out, and the more saturated shades are less suited to highlighting but excellent for marking important dates in planners. If you like a bit of sparkle in your notes, this is the one to grab while it is in stock.

Plus Air-In Erasers

The cute aggression is off the charts with these Plus Air-In erasers, shaped to look like little blocks of fruit. They genuinely erase well without smearing graphite, and as they wear down, their rounded shapes reveal their seeds or cores. The matching sleeves are not just for looks either: their notched edges help prevent breakage during use.

Tombow MONO Stick Erasers

Tombow’s MONO Stick erasers were equally beloved by stationery enthusiasts, with limited edition muted colors selling especially well. Their retractable pen-style bodies are comfortable to hold and easy to store in a pencil case or bag. It is worth picking up a refill at the same time so you are never without one mid-study-session.

Midori Sticky Notes

For cat and dog lovers, Midori’s adorable sticky notes were a clear favorite. They come in blank, dot grid, graph, and checklist formats, so you can pick depending on your needs, or, let’s be honest, depending on which design you find cutest. The fan favorites were the coffee and dog, book and cat, and ball and cat sets.

They work well as reminders, bookmarks, or decoration in planner spreads, and when you are not using them, the folded backings tuck neatly into a notebook cover so they are there whenever you need a quick morale boost.

BGM Ippai Stickers

BGM Ippai stickers are almost too cute to use, and the Many Capybaras pack in particular stole hearts everywhere. They are made from repositionable washi tape material, and their clear plastic backings let you visualize the perfect placement before committing. There are even foil accents that catch the light. Because they are semi-translucent, they show up best on white or cream paper.

Pilot ILMILY Gel Pens

Pilot’s ILMILY gel pens feature special inks that change color right before your eyes, almost like magic. They react to the heat produced when you use the rubber end of the pen, which makes them great for updating to-do list items, emphasizing notes, and creating unique doodles. The two newest additions to the lineup, sepia and nemophila and olive and mimosa, were the ones everyone wanted to get their hands on in 2025.

LAMY Petrol Ink

LAMY had another ink moment with the re-release of Petrol, following up on 2024’s Dark Lilac. This version differs slightly from the 2017 release with a stronger blue tone, but it is no less stunning. It is also a friendly entry point for fountain pen beginners: LAMY’s inks are well-behaved and come in convenient bottles with blotter tape, so after filling your pen you can remove a piece to clean excess ink off the grip section and feed.

Tachikawa TP-25 Nib Holder

One surprise bestseller was the Tachikawa TP-25 nib holder. It is incredibly versatile, with a small inner ring and a larger outer ring that let you pair it with a wide variety of nibs. That means you can go from lettering to drawing to swatching inks quickly and easily, all with a single holder. The amethyst colorway was the most popular, which tracks with purple’s enduring appeal among stationery fans.

Buying Advice

If you are just getting started, the Zebra Mildliner and Tombow MONO Stick are dependable everyday picks that fit any desk. For journaling and planner decorating, the Midori sticky notes and BGM Ippai stickers add personality, while the ILMILY pens bring a playful color-changing twist. Fountain pen users should consider Petrol while it is available, and anyone interested in calligraphy or ink swatching will get long-term value from the TP-25 holder.

Conclusion

What ties this list together is that none of these products rely on gimmicks to sell. Each one solves a small, real problem, from smudge-free erasing to repositionable washi stickers, and that everyday usefulness is exactly why they topped the bestseller charts in 2025. Pick the ones that match how you actually write and plan, and they are very likely to earn a permanent spot on your desk too.