Amul Taste Test Roundup: Protein Shakes, High Protein Kulfi and a Hazelnut Spread Compared

Introduction

Amul keeps quietly expanding beyond the dairy staples most people know, and some of its newer launches are genuinely interesting: high protein drinks, a protein kulfi, a hazelnut chocolate spread, and even a range of world-inspired ice creams. This roundup looks at five products from that newer wave, with honest notes on taste, ingredients and value so you know which ones are worth adding to your cart.

Evaluation Criteria

Every product here was judged on three things: how it actually tastes, what the ingredient list looks like, and whether the price makes sense for what you get. Where a protein claim is made, the protein content and nutrition positioning matter too.

Amul Protein Shake: 20g Protein for a Small Price

The Amul Protein Shake in blueberry flavor is the most protein-dense option of the bunch, with a small bottle delivering 20 grams of protein for around ₹50, which is a very good price per gram of protein. The label also says no added sugar and low fat, with sweeteners in the ingredient list.

The catch is the flavor. The blueberry note reads as distinctly artificial, closer to a candy vibe than the berry taste you find in flavored yogurts. It does not taste bad, but it is confusing rather than convincing. If you are serious about protein snacking and care more about macros than flavor nuance, this is an option worth exploring.

Amul Cool Protein Milkshake: The Coffee One to Get

The Amul Cool Protein Milkshake in coffee flavor packs 10 grams of protein and tastes like a protein version of the classic Amul cold coffee many readers grew up drinking. The coffee flavor is genuinely good, and the drink earns its place as the tastier of the two protein drinks here.

With less protein than the blueberry shake but a noticeably better flavor, this is the easier daily habit. If you want a protein boost that you will actually look forward to drinking, pick the coffee variant.

Amul High Protein Kulfi: The Surprise Winner

This was the biggest surprise of the entire lineup. The Amul High Protein Kulfi in mango flavor is lactose free, has zero added sugar, is low fat, and contains prebiotics and probiotics, with 10 grams of protein and 57 calories per piece at around ₹40 each. The packaging even claims it is the world’s first high protein kulfi.

There was reasonable skepticism that a protein version could taste as good as regular mango ice cream, but the flavor holds up beautifully. The opening smell is exactly the ripe mango aroma you want, and the taste is delicious from the first bite. The texture is more ice cream than traditional kulfi, but that does little to diminish the experience. This one earns a full score and is easy to recommend to anyone curious about high protein frozen desserts.

Amul Hazelnut and Chocolate Spread vs Nutella

The Amul Hazelnut and Chocolate Spread is clearly aimed at the category leader, so a side-by-side comparison makes sense. Both spreads list sugar as the first ingredient, and the hazelnut quantity is identical in both. The difference: the Amul version contains no palm oil, while the competitor uses palm oil as its second ingredient, and the Amul ingredient list is slightly cleaner overall.

On price, the Amul jar comes in cheaper for its size than the imported option. The trade-off is taste: the Amul spread is noticeably sweeter, and its mouthfeel is not quite as good, likely because of the absence of palm oil. If sweetness drives your preference, the original still wins on flavor. But if you want to avoid palm oil and spend less, the Amul spread is a genuinely solid alternative.

Worth a Second Look: The Smaller Sweet Treats

Beyond the headline products, a few smaller items rounded out the tasting. A small ₹15 cup of Amul Kheer turned out to be a standout, with perfectly balanced sweetness and a well-judged level of cardamom, far better than expected and easy to finish in one sitting.

The Malai Peda at ₹120 per pack was less successful. The texture is rock solid rather than soft and melt-in-the-mouth, and even for a sweet tooth the sweetness level is too high. The Rasmalai pack was also a letdown, with an oddly firm, spongy texture and packaging that looks nothing like the product inside. Meanwhile the Badam Shake, at ₹40, delivers pure nostalgia with its almond bits, even though the saffron and cardamom notes come from artificial flavoring substances. The Ice Lounge range is worth exploring too: the English Apple flavor with caramelized cashew pieces is a genuinely delicious caramel-forward find, while the Persian Peach is pleasant but less distinctive than its premium ₹400, 500ml tub suggests.

Buying Advice

If you want the best overall experience, the High Protein Kulfi is the clear pick, with the coffee Cool Protein Milkshake as the best drinkable option. If your priority is maximum protein per rupee, the blueberry Protein Shake delivers more protein at a very low price, provided you can live with the artificial flavor. The hazelnut spread makes sense specifically as a no-palm-oil, lower-cost alternative rather than a taste upgrade.

Conclusion

This round of Amul tastings went far better than expected, with the high protein dessert range in particular showing that the brand can make functional products that still taste good. Start with the kulfi and the coffee milkshake, treat the spread as a pragmatic pantry swap, and you will have explored the most interesting corner of Amul’s newer lineup.