Best Early Black Friday Running Shoe Deals: 10 Sub-$105 Picks Worth Grabbing

Introduction

Early Black Friday deals are already stacking up, and running shoes are where the value is most obvious right now. This roundup sticks to shoes only, with everything landing under $105 and several picks well under $70. You will find firmer traditional trainers, softer cushioned cruisers, and a few shoes that blur the line between daily trainer and tempo shoe. Prices and stock will shift as the holiday season gets closer, so treat these as weekend deals that may not last.

Saucony Endorphin Shift 3: $70 at Sierra

The Saucony Endorphin Shift 3 is not a flashy new release, but it deserves far more consideration than it gets, especially at $70. Not everyone wants a super soft, marshmallowy ride, and this is the max cushion shoe for runners who prefer firmer, more traditional daily trainers in the vein of the Saucony Ride or Nike Pegasus but want a bit more protection underfoot. It also keeps a low 4mm drop, which helps take some pressure off the upper legs. The tall stack of foam should last a long time, particularly for lighter runners, though the outsole is not especially durable, which is the main downside.

At $70, it is hard to go wrong here if a firm-but-protective trainer fits your taste.

Brooks Hyperion Max: $65 at Dick’s Sporting Goods

The Brooks Hyperion Max at $65 is a strong price for a non-plated faster shoe suited to uptempo work or even daily training. Its DNA Flash foam is a supercritical EVA compound that feels firm but delivers a lot of energy return, so it suits runners who put a lot of force into the shoe and like a snappier feel. Unlike the Endorphin Shift 3, the outsole here is very robust and performs well in wet weather, making it a solid winter workout shoe. It is not a shoe for everyone, but many runners have had genuinely good experiences with it.

ASICS Novablast 3: as Low as $75

The ASICS Novablast 3 sits at $105 at Fleet Feet, down from $110, and Running Warehouse is running it at $100 with an extra 25% off in the cart, bringing it as low as $75. That lower deal may not last long, but the Fleet Feet price should stick around for a while. The stack is not as tall as something like the New Balance 1080 v13 or the ASICS GEL Nimbus, with roughly 31mm in the forefoot and 23mm in the heel, but it is a really pleasant shoe for slower easy miles and a softer alternative to the Pegasus or Adizero SL. With the Novablast 4 shipping in early December, expect deals on this version until it sells out.

Adidas Adizero SL: $43 at Dick’s Sporting Goods

The Adidas Adizero SL is a standout pick at $43 and a firm favorite as a traditional daily trainer. It is Adidas’s entry into the everyday training market, using Lightstrike foam with a small puck of Lightstrike Pro, the racing foam found in shoes like the Adios Pro 3 and Boston 12. It has an easy, approachable feel with a short break-in period, and it works well for medium-long and long runs where you want steady aerobic effort rather than a plated shoe for faster work. The outsole is solid too: not Continental rubber, but very grippy with nearly full coverage from heel to forefoot, which matters as winter approaches.

New Balance 1080 v12: $92 at Dick’s Sporting Goods

Since the 1080 v13 launched, the v12 has drifted down through $125 and $110, and this is the first week it has gone under $100, though the deal applies only to the blue colorway. The v13 is softer and more relaxed, but the v12 is a protective daily trainer without the marshmallowy feel of many modern foams, and it is arguably the more durable of the two. If you want more cushion than a Saucony Ride or Nike Pegasus for daily miles, especially as mileage builds through winter, this is a great choice.

Puma Deviate Nitro 2: $90 at Dick’s Sporting Goods

The Puma Deviate Nitro 2 is at the cheapest price seen so far at $90. This is a dual-foam, high-mileage trainer with a plate and two versions of Puma’s supercritical foam, one PBA-based and one more standard. It earns consistent praise for its grip, durability, and balanced feel, neither too soft nor too firm, making it a sweet spot daily trainer that can handle some uptempo work. With rumors of a Deviate Nitro 3 arriving next spring, the discount makes sense, and the durable, sticky outsole with generous rubber coverage makes this an excellent pick if you face snow or icy sidewalks in winter.

Atreyu Daily Trainer: $77 at REI

Atreyu is a Texas-based brand focused on simple, affordable shoes, and its Daily Trainer, normally around $100, is down to $77 at REI. What you get is a no-frills ride in a package that looks good and comes with solid outsole coverage for extra traction. It may not be the first choice as an everyday road shoe for everyone, but it works nicely as a treadmill and hybrid gym-work shoe, and the traction gives it a role in the winter months as well.

Hoka Rincon 3: $100 at REI

The Hoka Rincon 3 at $100 has not seen an update in a while, and it remains a lightweight, snappy option with a hybrid daily-trainer-to-tempo role, similar in spirit to a Saucony Kinvara but a bit more high-stacked and protective. It can handle pretty much any run under about 10 to 12 miles. Runners who want more cushion and protection for long runs may look elsewhere, and the outsole keeps it from being the most durable shoe here. For shorter, faster efforts, though, it gets the job done.

Saucony Triumph 20: $75 to $80

The Saucony Triumph 20 RunShield version is $80 at Nordstrom Rack across all colors, and Running Warehouse’s 25%-off-$100 deal brings it to $75, though that deal’s longevity is uncertain. This was a go-to long run shoe in winter last year: the waterproof membrane on the RunShield upper handles wet conditions, the PWRRUN+ midsole is protective with real bounce, and it has pep for light workouts or marathon-pace efforts inside longer runs. A full-length outsole with tons of rubber makes it a strong wet-weather option. Since the Triumph 21 was only an upper revision at $160, getting the same midsole for less than half price is a genuine bargain.

New Balance FuelCell Rebel v3: $64 at Running Warehouse

The New Balance FuelCell Rebel v3 lands at $64 through Running Warehouse’s 25%-off deal. It uses FuelCell foam that delivers strong energy return for faster efforts, and it is the cheapest way to experience the current generation of that compound before New Balance moves to a standard PBA blend in the next generation. It works as a daily trainer for shorter efforts, intervals, tempo runs, and threshold work, and it can even cover long runs, though most runners should keep it under 10 to 12 miles given the low, flexible platform.

At this price, it is one of the most versatile fast-daily trainers on this list.

Overall Buying Advice

If you want maximum cushion on a budget, the Endorphin Shift 3 and Triumph 20 are the standouts. For firmer, faster-feeling shoes, the Adizero SL, Hyperion Max, and Rebel v3 cover different ends of the same spectrum. Winter runners should weigh outsole grip first, which puts the Deviate Nitro 2, Triumph 20, and Hyperion Max ahead. With more Black Friday deals on the way, holding out a week or two may surface even better prices, but these are strong values right now.

Conclusion

Ten shoes, ten clear use cases, and every one of them under $105. Match the shoe to how you actually run, check the colorway restrictions on the discounted models, and move quickly if a deal is flagged as temporary.