Shaving
Tatara Loyalty Shave Collection: A Closer Look at the New Soap and Aftershave Balm
Tatara expands its shaving lineup with the Loyalty soap and aftershave balm, both built around a port wine, tonka bean, and sandalwood scent.
Introduction
Tatara has built a reputation for well-made shaving hardware, and the company is now expanding into software with the Loyalty soap and aftershave balm. Both products share a scent profile built around port wine, tonka bean, and sandalwood. The soap and balm are joined here by the Tatara Masamune razor and a boar brush made in collaboration with Semogue, making this a full Tatara-focused shave.
The Loyalty Soap
The Loyalty soap arrives in a metal tin, a choice that stands out in a market where many soaps come in plastic containers. The metal tin feels sturdy and gives the product a more premium presentation. The directions suggest taking a small amount of soap out of the tin and lathering it in a separate shave bowl, though lathering directly from the tin also works.
The scent is described as sweet and simple, with the port wine, tonka bean, and sandalwood coming through without overpowering the senses. The soap is vegan, which makes it suitable for both vegan and non-vegan users. In use, the soap produces a very slick lather that provides good glide for the razor.

For anyone who prefers a soap that performs well without a heavy fragrance, the Loyalty soap delivers a balanced experience. The slickness is a standout feature, helping the razor move smoothly across the skin.
The Loyalty Aftershave Balm
The Loyalty aftershave balm comes in a pump bottle with a safety lock mechanism. The lock prevents accidental pumps during travel or storage, and it is easy to release by turning the top. The balm contains no alcohol, which makes it a good option for those with sensitive skin who want to avoid the sting that comes with alcohol-based aftershaves.
The scent is noticeably stronger than the soap, with the port wine, tonka bean, and sandalwood coming through more clearly. Despite the stronger fragrance, the balm feels calming and soothing on the skin with no burning sensation. It is a practical choice for anyone who finds alcohol-based products irritating.

The balm is a solid addition to the Loyalty line, especially for shavers who want a post-shave product that hydrates without the harshness of alcohol.
The Masamune Razor
The Tatara Masamune razor is a well-regarded piece of hardware that pairs naturally with the Loyalty soap and balm. The razor has a small blade overhang, which some users appreciate because it makes it easier to grip the blade and cap firmly when loading. This design detail helps prevent dropping the blade during changes.
In use, the Masamune delivers a smooth shave with good feedback. When paired with a sharp blade, the razor performs well even on a single pass. The handle design is distinctive, and the overall build quality reflects Tatara’s attention to detail.

For those who value a razor that is both precise and forgiving, the Masamune is a strong option. The slight overhang is a matter of preference, but it is a feature that many wet shavers will find useful.
The Semogue Boar Brush
The Tatara Semogue boar brush is a collaboration between Tatara and Semogue, combining Tatara’s design language with Semogue’s expertise in natural bristle brushes. The brush features a boar bristle knot, which is known for its ability to hold water and create a rich lather.
Before use, the brush should be soaked in water for a short time. It is important not to submerge the brush all the way to the top, as this can affect the glue that holds the knot in place. Soaking just the bristles is sufficient to prepare the brush for lathering.

The brush pairs well with the Loyalty soap, producing a creamy lather with good consistency. For those who prefer natural bristle brushes, this collaboration offers a well-made option that fits neatly into a Tatara-focused shave setup.
Overall Buying Advice
The Tatara Loyalty soap and aftershave balm are well-executed additions to the company’s lineup. The soap is slick and easy to lather, while the balm provides a soothing, alcohol-free finish. Both share a pleasant scent that is not overwhelming.
The Masamune razor and Semogue boar brush round out a complete shave setup for those who want to stick with one brand. The razor is precise and well-built, and the brush performs reliably with the Loyalty soap.
For wet shavers who appreciate quality materials and a cohesive scent profile, the Loyalty collection is worth considering. The metal tin and pump bottle add a premium feel that matches the hardware Tatara is known for.
Conclusion
Tatara’s move into soap and aftershave balm is a natural extension of its hardware lineup. The Loyalty soap and balm deliver solid performance with a refined scent, and they pair well with the Masamune razor and Semogue boar brush. Whether you are new to Tatara or already own one of its razors, the Loyalty collection is a practical and enjoyable addition to any shave routine.



