11 Amul Products Put to the Test: The Hits, the Misses, and the Surprises

Introduction

Most of us grow up knowing a brand through four or five products: butter, cream, milk, cheese slices. That was certainly the case here, until a closer look at the shelf revealed that Amul makes and sells far more than the classics, from snacks and sweets to drinks and desserts. So the obvious next step was to work through a sizeable chunk of that wider portfolio and score each item honestly.

Eleven products made it into this taste test: a frozen pizza, filled chocolates, a traditional milk drink, shrikhand, cheese sauce, chocolate coated almonds, fruit drinks, motichoor laddu, rabdi, cookies, and a filled chocolate bar. Three more items were ordered but had to sit out after the sugar load became too much. Here is how everything stacked up.

Amul Four Cheese Frozen Pizza

At ₹130, this frozen four cheese pizza comes with no onion and no garlic, needs freezer storage, and bakes in the oven. First impressions of the packaging were mixed: the box art is not particularly appealing, even if the pizza box format itself is practical. Inside, there is a generous amount of cheese, an included sachet of chili flakes, and another of oregano. Without visible toppings on the surface, it does look a little unappetizing at first glance.

Out of the oven, it delivers a very typical home-baked desi pizza vibe. The base is described as thin crust on the box, but it eats more like a regular base. The flavour is fine for the price, and keeping one in the freezer for a desperate late-night moment is not unreasonable. Still, with so many stronger pizza options on the market now, it is hard to recommend as anything more than an emergency backup. Score: 4/10.

Amul Trufs Centrefill Milk and Dark Chocolates

This is the product with the best presentation in the whole test. The reusable box looks great, and inside are four flavours individually wrapped in different coloured papers: lemon in dark chocolate, hazelnut in milk chocolate, coffee in dark chocolate, and orange in milk chocolate. A genuinely interesting variety on paper.

The eating experience did not match the packaging. The first orange truffle turned out to have no filling at all, just a solid chunk of very sweet, slightly oily milk chocolate with no orange flavour. Cutting the rest open showed the others did have filling, but even then the sweetness is overwhelming: the orange version tastes like an overly sweet cream biscuit filling, and the hazelnut is simply too sweet to enjoy across multiple bites. For a product that looks this good, the actual eating experience is a real disappointment. Score: 3/10.

Amul Kadhai Doodh

Marketed as India’s original energy drink, this ₹30 Kadhai Doodh promises no preservatives and no added flavours, and the colourful bottle is genuinely charming. Poured into a glass, it looks exactly like what it is: a proper traditional kadhai milk.

And this one is actually nice. The sweetness level is spot on, not excessive, and there is a lovely caramelized flavour running through it. Even for someone who does not usually drink milk, an entire bottle goes down easily. The only reason it is not a perfect score is that it is not an everyday purchase for most people, but as an occasional treat the taste genuinely delivers. Score: 9/10.

Amul Amrakhand

Made with real mango, this ₹52, 200 gram pack looks like your standard dairy yogurt tub, and the contents look very appetizing: a thick, creamy, custard-like consistency with visible cardamom specks. On texture alone, this is exactly what good Amrakhand should feel like, coating the mouth nicely.

The flavour, however, lets it down badly. The cardamom is so overpowering that mango is essentially undetectable; eat this blindfolded and you would only taste cardamom. It is also a touch too sweet. Unless you are genuinely obsessed with cardamom, one bite is enough. Score: 3/10.

Amul Cheese Sauce

Another surprise discovery, this ₹100 cheese sauce is labelled for pizza, though it works fine as a general sauce. The packaging is nothing special, and the consistency is thinner than expected, closer to a pourable sauce than a dip.

The flavour, though, is genuinely good. Seasoned with oregano and other pizza-style herbs, it tastes like pizza in sauce form and delivers a proper cheesy hit. A thicker consistency would have made it better as a dip, but poured over nachos or drizzled on top of a dish, it works very well. Score: 8/10.

Amul Almundo Chocolate Coated Almonds

The ₹230 Almundo box is the most premium-looking item in the lineup: a handsome reusable box containing two packets of individually chocolate-coated almonds. Presentation alone raises expectations considerably.

Happily, the product inside matches the packaging. The chocolate is clearly real chocolate rather than compound, perfectly sweet, smooth, and well balanced, and the almonds are properly crunchy. Everything about this one works. It is the cleanest hit of the entire test and the easiest full recommendation. Score: 10/10.

Amul True Fruit Nutrition Drink

These dairy-based fruit drinks come in orange, mango, and apple, and the label is worth reading carefully. Despite the “fruit nutrition” positioning, the ingredient list runs milk solids, then sugar, then orange fruit preparation, meaning there is more sugar than fruit in the drink.

The orange version looks like ordinary orange juice but drinks like a poorly flavoured orange soda, with none of the promised dairy character anywhere in the taste. The apple version smells convincingly fresh, like a just-picked apple, but the flavour is just as off. Both go back to the shelf. Score: 3/10 for both.

Amul Motichoor Laddu

At ₹10 each, these motichoor laddus come in a nicely done gift-worthy pack with a plastic lid and seal, with some pistachio garnish visible on top. As a motichoor devotee, expectations were high for this one, perhaps unfairly so.

Sadly, it is the biggest letdown of the test. The laddus arrive clumped together, losing the individual boondi texture that defines a good motichoor laddu, and the taste does not come close either. Neither the texture nor the flavour resembles what this sweet should be, making this possibly the weakest version of it tried to date. Score: 0/10.

Amul Rabdi

This ₹25 rabdi arrives looking exactly right: thick, creamy, and with the colour and texture of proper homemade rabdi, the kind a family makes in bulk and stores in the freezer. That visual promise carries through to the eating.

The taste and consistency are both on point, and it slots perfectly into quick-pick and last-minute craving territory. If jalebi is on the table at home and rabdi is needed but there is no time to make it from scratch, a small portion like this finishes the job nicely. Score: 10/10.

Amul Chocolate Cookies

Made with Amul butter and no vegetable oil, this ₹25 packet gets the fundamentals right. The cookies look cute, the chocolate chips are generously placed, and the texture is genuinely nice: crunchy and buttery in all the right ways.

The problem is the chocolate flavour itself. With both sugar and liquid glucose in the mix, these taste more sugary-sweet than chocolatey, and the chocolate aftertaste is simply not there. For a cookie that should lean rich and chocolatey, that is a real gap. Score: 5/10.

Amul Almond Bar Marshmallow

This almond bar coated in creamy milk chocolate lists sugar as its first ingredient and liquid glucose as its second, and unfortunately it eats exactly the way that reads. The bar looks plain and simple, with no visible almonds on the outside, and no almond flavour arrives in the eating either.

What does arrive is a sugary, marshmallow-forward experience with tiny sugar particles noticeable between the teeth, and neither the chocolate nor the almond really registers. Amul’s cooking chocolate is genuinely good, but this eating chocolate leans far too sweet. Score: 0/10.

The Ones That Did Not Make the Table

Three more products were ordered but could not be tasted after everything above: an Amul Kaju Katli in a cute diamond-shaped box, a Stired Fruit Yogurt with 18.4 grams of sugar per 100 grams, and an Amul Kheer that had been genuinely looked forward to. If you have tried any of these, real-world impressions are worth seeking out before buying.

Overall Buying Advice

The pattern across this lineup is clear. Amul’s dairy expertise shows in products that stay close to milk: the Kadhai Doodh and the Rabdi are excellent, the Almundo almonds prove the company can do real chocolate properly, and the cheese sauce is a genuinely useful kitchen addition. Where the products lean heavily on sugar or on flavour engineering, such as the fruit drinks, the filled truffles, the marshmallow bar, and the motichoor laddu, the results fall apart quickly.

If you are picking from this list, the safest bets are the rabdi, the chocolate coated almonds, and the kadhai doodh. The cheese sauce is a solid buy with realistic expectations about its thin consistency. Everything else deserves a cautious pass unless it happens to match a very specific taste preference.

Conclusion

Testing a beloved brand’s extended range is always a gamble, and this one produced real highs and real lows. The rabdi and Almundo almonds show what the brand does best, while the laddu and marshmallow bar show where the wider portfolio still needs work. Choose based on what each product is actually good at, and the good ones here are very good indeed.